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COMPANY

HISTORY

The Company was established in 2009 thanks to an idea of Stefano, Ilaria and Laura, who started to create and launch successfully on the market their first brand, SNOW SECRET.

Their collection was focused on a wide range of women’s down jackets with special strengths: real goose down 90/10, which gives lightness and maximum thermal performance, and a feminine and dynamic line.

This allowed in a short space of time an important development of their products and the creation of a second total look line that satisfies every season and market needs.

Thus, the lifestyle women’s line of NOSECRETS was born, that is a romantic and feminine line, which is always looking at any contemporary trend.

THE NOSECRETS WOMAN

“Every woman keeps boxes full of thoughts in which there are other boxes full of emotions”.

The NOSECRETS woman is a brave woman: she removed all the bows, tore that delightfully glazed paper covering her boxes, looked inside and pulled out everything. She has forgot nothing.

She looked at everything, she smelt all, she remembered, she made peace therewith, she collected some pieces, she caressed, threw away and then she replaced all in order.

She looked at those boxes after closing them and decided to cover them in a different way. She desired to respect their form and to find a better material for something to be opened many times and that maybe could be also transformed.

Boxes had no more secrets!

Secrets were no more a mystery; they were not demons to fight or to hide but the most precious loyal allies, which made her be strong and independent.

This is the NOSECRETS woman: delicate but also very strong, sensible and dreamer, aware and complex. Sometimes she is uncertain, but she is always on the move and looking for her balance.

She is a woman that does not need glazed disguises to show who she is to others.
Her ally is the dress, a loyal friend, which knows her well and makes her and her real nature shine. The NOSECRETS woman knows herself well and knows what she desires. She tells the world:

NO SECRETS JUST ME!

MISSION

The mission of NOSECRETS is to support women on their move all the day, every day, from morning to evening.

That is why NOSECRETS thinks about a daily but feminine clothing.

A woman has not to adapt herself to cool models. Cool models must be created looking at real women’s forms. These forms are all different and fashion does not always take it into account because it tends to standardize all.

NOSECRETS dresses any woman: workers, mothers, fiancées, single ones, sportive ones. They are always women and therefore they are romantic too.

A woman with NOSECRETS clothes can be herself and express clearly her personality by wearing outfits for any occasion of her life.

Without secrets and without filters. Without having a cloth that covers, transforms or hides her behind a stereotype.

I AM NOT WHAT I WEAR.
I AM I AND NOSECRETS IS WITH ME.

THE VIPS OF NOSECRETS

Stefano: Founder
Ilaria: Product Manager
Laura: designer
Asia: Marketing Manager